Paula Meneses, the owner, has 10 years the experience in the market with more than 1000 contacts and about 30 regular clients that why the decisions are centralize on her person.
Company Description
International Simple Exchange (ISE), incorporated in New York, is an import-export company in the area of clothes and shoes. We also specialize in manufacturing with eco friendly materials from Latin America. ISE offices are located at 33 3 Ave/suite 9, Brooklyn, New York.
Strategic Opportunities
Because the fact that not too many companies are working with LatIn America in regular basis; ISE has a very good plus in that market. This situation is what makes ISE a very competitive company in there industry.
In the contextual variables ISE has being benefit from that, the size of the company that helps with and individual attention to clients, technology with the use of web site, social media or video conference, environment is the eco friendly market, strategy is multicultural and goal is to reach and have one distributor in each country of Latin America.
ISE has the focuses in work with Latin American countries and with Eco Friendly materials
According to the feedback from almost every potential client that we contact over the phone in Latin America it is no other company reaching them in the same way that ISE is doing it. When we call people; they are very thankful for our call and usually the willing to cooperate to establish a new business relationship. This fact it is what is showing to us that we are in the right track with our objectives.
Market Readiness
Our company has been working using the strategy above mentioned and according to our clients feedback we have realized that there are not many competitors that are using this successful method.
The company is being working for ten years in the same environment and something that we learned is not a lot of people working like that. The prospects that we always contact, they say that they never had a possibility like that. Nobody call them bay phone from EEUU to tray make connection with them and offering good deals like we do. The people that we talk are thanks full for the opportunity that we bring to them. I think that is the best sing to confirm that our market is almost virgin.
Market Share Distribution
Competitive Position
The different that ISE has in the market is that their Organizational Life Cycle has three beneffits:
–Multilingual (English, Spanish, Portuguese)
In general American people they don’t speak more that one language.
–Highly knowledge of both cultures (American and Latin American)
This point is very important because is not enough to know the language to do international business. Have a good knowledge of the culture is a key part in the negotiation with other countries. This is something rare to find in USA.
–The use of new technologies
ISE has a web site that is very helpful for the clients but in general the rest of the companies in this area they don’t work like that. To have a web site it make thing much easy in terms of the communication, everything is fast and business they could develop more quick.
–The use of marketing tools
The strategy that ISE use is:
Contact people by phone and introduce our company
Explain the objective that we have and the way that we can work together
Fine out the customer market and there needs
Give them our web page’s direction where they can fine information about us
Make the follow-up by phone or e-mail
Send a sample package with a special price and them
Make the order and sent it.
In all of the steps our personnel take care of the clients in a very individual way. We never forget that the objective is to satisfy the customer needs. If we don’t have the product that the customer want; we go and find it for them. For that reason the policy that we have is: first thing to do when we speak with a potential client is to make a profile and find out what is his target market and what is the need to reach that.
Strategic Position & Risk Assessment
The goal of ISE is to have at list one distributor in every country of Central and South America. For this the company a Corporate culture that is base in:
– To be a multicultural company (knowing different languages and also the cultural things) is the first strategic position that ISE in front of the competitors; because it not other companies that they have that.
-To have a customized profile from potential clients with the objective to find out what is their target market. And then be able to asses the needs from that specific market.
-Be up-date with the new technologies to give to the clients a better service.
-And to have the possibility of manufacturing in countries like China, Turkey, Mexico, Argentina, Uruguay, Peru, Colombia and Brazil with eco friendly materials.
Our Strengths
ISE has the Assumption that the company has the benefits of:
-Multilingual
-Cultural knowledge
-Technology oriented
-Professionalism
-Organized oriented
Risk
Our risk is in the pricing area because the companies that they make they own imports they could have better prices. In the other hand our prices for Latin American standards they usually very good. Latin America doesn’t have many options like USA and also because the economy problems prices they are very high. Latin America has what we call Adaptive culture because they are willing to make changes.
Strategic Position
The market of import-export in NYC is very big but the companies don’t work too much with Latin America. In general the American companies they have a lot of trouble to maintain a good business relationship with companies in Central and South America. ISE has the knowledge and the tools to do business with Latin America. That is the strong culture from the company.
Strategic Measurement
ISE uses the technique of triangulation to measure all the marketing activities in order to make them effective.
